Books

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

Michael Daehn — Wed, 19 May 2010 01:06:36 +0000

Topic:
Business Thinking

Author:
Michael Daehn

Summary:

This book contains 188 tips and over 300 questions to help spur your business thinking and get your brain juices flowing.

Internet Marketing for Newbies

Michael Daehn — Wed, 12 May 2010 22:59:42 +0000

Buy on Lulu or Buy on Amazon

Topic:
Marketing/Internet

Author:
Michael Daehn

Summary:
This book will teach you:
*Why the Internet is important
*How to choose the purpose of your website
*How to get traffic to your website
*How to set up your website
*How to implement your Internet marketing planand measure results
*How to keep your website on top

Review:
VIDEO review by Todd Jordan

Marketing 2.0: How to Survive and Thrive in the Age of New Media

Michael Daehn — Wed, 12 May 2010 22:58:44 +0000

Topic:
Marketing/Internet/Social Media

Author:
Michael Daehn

Summary:
Learn how to use the new tools of communication to market your product. Blogs, ezines, aggregators, mashups, social networks, internet video, and tagging are a few of the areas covered in this book on Internet Marketing. Marketing 2.0 goes beyond explaining new marketing tools and helps you understand the psychology behind why these tools are working. Use this book and learn to thrive in the 2.0 world, or watch your business disappear into obscurity.

Senior Care 2.0: Your Guide to Marketing Senior Services

Michael Daehn — Wed, 12 May 2010 22:56:31 +0000

Topic:
Marketing/Senior Services

Author:
Michael Daehn with Kendall Brune, Wes Sperr, Mike Graham

Summary:
This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.

Michael Daehn's Seven Keys to Marketing Genius

Michael Daehn — Wed, 12 May 2010 22:54:51 +0000

Topic:
Marketing

Author:
Michael Daehn

Summary:

Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign.

Marketing the Church

Michael Daehn — Wed, 12 May 2010 22:53:18 +0000

Topic:
Marketing/Christian

Author:
Michael Daehn

Summary:
This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope.

That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission.