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330-33-DAEHN (32346)
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Michael (at)
MichaelDaehn.com



Find Michael On:
Real-Time
Thursday
Jan192012

Increase Ratings and Reviews for Google App

Campaign:
Increase reviews for the AnyMeeting app in the Google Apps Marketplace.

Company:
AnyMeeting 

Address:
AnyMeeting in the Google Apps Marketplace

Summary:
Despite having users, the AnyMeeting app had no reviews in the marketplace. I launched a campaign to reward reviewers and was able to gain 53 reviews in 2 weeks and gain a 5 star rating in the marketplace.

Monday
Jan092012

Social Media Team Profiles

Campaign:
Increase personal connection between company team members and members of our social community.

Company:
AnyMeeting 

Address:
AnyMeeting on Twitter
AnyMeeting on Facebook 

Summary:
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.

Thursday
Dec082011

Movember Moustache Facebook Contest

Campaign:
Movember Moustache Facebook Contest
 
Company:
AnyMeeting
 
Address:
 
Summary:
Using the WildFire application I designed a best moustache contest on Facebook. Participants uploaded a picture of their moustache (real or fake) to the site. I created a printable moustache sheet for those who could not grow their own. The picture with the most votes won a shaving kit. We helped raise money for the Movember charity and increased our page likes by 30% over the 30 day period. The campaign was featured on OC Metro and SoCalTech.
Monday
Oct102011

Tell Us Your AnyMeeting Story Facebook Contest

Campaign:
Tell Us Your AnyMeeting Story Facebook Contest
 
Company:
AnyMeeting
 
Address:
 
Summary:
Using the WildFire application I designed a contest on Facebook. Contestants were told to "Tell us how and where you have conducted your most interesting meeting using AnyMeeting. Bonus points for unique locations and creative descriptions".  Page likes increased by 20%, recommendations went from 0 to 40 and Facebook became the #1 source of off site traffic. The contest was so popular it received coverage in the Orange County Register.
 

Thursday
Jun022011

Joyce Meyer on Twitter

Campaign:

Joyce Meyer on Twitter

Client:

Joyce Meyer Ministries

Address:

http://twitter.com/#!/joycemeyer

Summary:

I set up a Twitter account to fully engage with the Joyce Meyer Ministries audience. A community manager was hired to run the account and communicate with followers. The account now has over 600,000 followers.