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330-33-DAEHN (32346)
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Michael (at)
MichaelDaehn.com



Find Michael On:
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Monday
Jun212010

Increased Website Ratings and Reviews By 700%

Campaign:
Increase Website Ratings and Reviews

Client:
Total Hockey

Address:
Totalhockey.com

Summary:
After implementing a new Ratings and Reviews feature on the website the challenge was to get people to leave product reviews. To encourage people to write reviews a campaign was created that would reward random customers who left reviews with a $100 gift card. The offer was promoted through an email, a spotlight on the home page and through a flyer placed in the boxes with new orders. The site went from 36 reviews in the first month to 303 in the week the campaign began, a 700% increase in customer participation.

 

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