(Open Resume in Microsoft Word)
"The down to earth practical wisdom Michael shares has been a big help to our company and part of why we have seen sales increases of several million dollars per year."
Damian Raffele, Director of Internet Marketing, VPI Insurance
PROFESSIONAL EXPERIENCE
Online Marketing Manager, AnyMeeting.com- 2011
•Lead social media initiatives to double Facebook Likes and Twitter Followers
•Wrote and edited blog posts, and responded to comments, to increase community engagement
•Helped lead strategy to optimize search engine strategy and grow inbound marketing leads
•Achieved press coverage in Forbes, TechCrunch, PC World, Entrepreneur, VentureBeat and others
•Grew email subscriber list from 60,000 to 85,000 in first 2 months
Marketing Consultant, marketingenious LLC- 1999-Present
• Help clients build solid marketing strategies online and offline by creating marketing plans, determining competitive advantages, designing a brand, implementing promotions, building press relations and market research
• Developed and deployed an online marketing university, wrote all texts, syllabi, tests, videos and course materials
• Public speaking as a conference presenter:Travel Show, NPO Forum, WordCamp STL, Scorch Agency and more
• Clients include: Orange County Department of Education, Saint Louis Christian College, BenefitBar, Agrusa’s Restaurant, VPI Insurance, Nexdesign, Future Focus, Express Mortgage Group, BudFranks, PuckFest
Web Operations Manager, Total Hockey Inc- 2009-10
• Created strategy for the ecommerce website with 12 million visits and $6 million in revenue
• Increased year over year sales by 48% from 2009-10
• Managed a team of 15 people including the Customer Service call center
• Oversaw pay per click (PPC) campaigns with a 400% ROI and 6.5 ROAS
• Grew social media campaigns through frequent posts and promotions – increased followers by 50%, clicks by 3000%
• Oversaw a new site design ensuring proper search engine optimization (SEO) and user experience (UX)
• Designed and conducted the first website usability tests for the organization
Web Strategist, Joyce Meyer Ministries- 2007-09
• Created strategy for the website with 50 million visits and $10 million in revenue
• Met regularly with the CEO, CMO and CTO to coordinate and plan organizational strategy on the web
• Oversaw search engine optimization (SEO) strategy, including site wide meta data guidelines
• Designed and conducted the first website usability tests for the organization
• Managed email list of over 500,000 subscribers and implemented the ExactTarget email platform; reduced email development time from 3 months to 2 days; designed the monthly email newsletter
• Developed a social media marketing strategy using Facebook, Twitter, YouTube, Blogs and hired a community manager to gain 550,000 followers and 1,700,000 Likes
Professor of Marketing and Management, Concordia University & HOPE International University - 2000-07
• Taught courses on marketing, advertising, sales promotion, leadership, management, time management and group dynamics to traditional undergrad and degree completion adult students both online and in the classroom
• Designed the syllabi and curriculum to teach dozens of upper level marketing students how to develop an original idea, conduct market research, and create a marketing plan
Chief Marketing Officer, EaglePax Grab n’ Go Disaster Preparedness Kits – 2003-04
• Wrote a comprehensive marketing plan, designed the product packaging, logo, website, press releases, brochures and collateral marketing materials
• Using PR and $0 in paid advertising gained feature articles in the St. Louis Post Dispatch, the Riverfront Times, and the Fullerton Daily Titan
Marketing Director, Stirling Bridge Web Development - 2000-01
• Performed a corporate SWOT analysis, developed the mission statement and wrote the formal marketing plan
• Designed website and process flow for clients, including project development processes and client data mining worksheets, reducing initial client meeting times and costs by 50%
• Clients include: Monster.com, Charles Schwab, US Air Force, Terminix, Veterinary Pet Insurance, WebMD
Blogger 2005- Present
• Designed sites and wrote content for Philanthr, marketingenious, Marketing that Rocks, Marketing that Sucks,Senior Care 2.0, Hand of Hope and others
Author 2004- Present
• Wrote Internet Marketing for Newbies, The Seven Keys to Marketing Genius, Marketing 2.0, 188 Business Tips (and 200 Questions) to Get Your Brain Juice Flowing, Marketing the Church, and Senior Care 2.0
• Edited text, created cover designs, published and distributed via Borders, Amazon and others sites
EDUCATION/TRAINING
• MBA (Non-Profit Management) 1999 HOPE International University - Fullerton, CA
• MA (Leadership) 1998 HOPE International University - Fullerton, CA
• BA (Religious Studies/Leadership) California State University and HOPE International University – Fullerton, CA
•CSMA (Certified Social Marketing Associate in Social Media) eMarketing Association
• FranklinCovey Training 7 Habits; What Matters Most; Focus; Leadership Summit; 4 Disciplines of Execution
• Web Training Jakob Nielsen User Experience; An Event Apart Web Design; Search Engine Strategies Conference; ExactTarget Email Marketing Summit
SOFTWARE
• Desktop Software Adobe Illustrator; Adobe Dreamweaver; Microsoft Office; FrontPage; SharePoint; MS Project
• Email Marketing Platforms ExactTarget; iContact; Constant Contact; Your Mailing List Provider
• Blogging Platforms Blogger; Terapad; Typepad; WordPress; Squarespace; Tumblr; Posterous
• Social Media Platforms Twitter; LinkedIn; Facebook; MySpace; Delicious; StumbleUpon; Flickr; FriendFeed; Hootsuite; Tweetdeck; Seesmic; YouTube; Foursquare; SCVNGR;Yelp
• Search Advertising Platforms Google Adwords; Google Adsense; Yahoo Search; MSN/Bing Search
• Customer Service Platforms Reallinx call center software; Sightmax customer service interface
• Analytics Google Analytics; Clicktale; WebTrends; Omniture; Compete; Quantcast; Alexa
• Ecommerce Tools Certona recommendation engine; Bazaarvoice reviews and Q&A; Commission Junction affiliate program; Inceptor Comparison Shopping Engines; Amazon shopping; Invector image optimization
AWARDS
• State Finalist in the Marketing category Distributive Education Clubs of America
• Leadership Scholarship Saint Louis Christian College
• Graduate Honor Scholarship HOPE International University
• Mobile App Competition Finalist Maritz MPrize
INTERESTS
• Member Social Media Club; St. Louis Publishers Association; Pi Kappa Phi Fraternity
• Hockey Coach- 20 years; Level 3 certified coach for USA Hockey; Coached Junior Ducks; Coached Varsity and JV
• Hockey Player- 30 years; played in Russia; played for Meramec College; team captain
• Co-Founder- PuckFest Hockey Tournament
• Podcasts This Week in Tech; This Week in Google; Net@Night; Cranky Geeks; Tech News Today
• Websites Mashable!; Techcrunch; Lifehacker; Wired; People of Walmart; Awkward Family Photos
• Books One Minute Manager; Positioning; Good to Great; The Dip; Stick Yourself Out There; POP
• Creator Marketingenious online university and curriculum