There are 4 basic paradigms of human interaction:

1. Win-Lose: I win, you lose
2. Lose-Win: I let you win
3. Lose-Lose: Nobody gets their way
4. Win-Win: We both win

Lose-Lose is no good for anyone, but the first two end up being Lose-Lose eventually anyway. So if you are working with someone it needs to be a Win-Win or no deal.

How can you make doing business with you a win for you and a win for your customers?