Compare these two sentences:

1. I created my own daily blog called Biz Memes where I share a business thought each day.
2. Check out the daily blog called Biz Memes where you can get a thought each day to spur your business thinking.

The first one is all about me. The second one is all about you. If you want to get into the heads of your readers and customers, make it about them.

How do you get into your readers' heads?