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188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Be Transparent

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

The day of the flashy, carefully worded ad are over. The Internet is about laying aside fake personas and showing who you really are. This shift in communication has changed how people interact with companies on every level. If you are still trying to look like a big company when you are not, or a friendly little guy when you are a giant you are going to lose. Be transparent, be yourself.

How can you let your personality shine through in your marketing?


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