188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Don't Compete on Price
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
To compete you need a unique competitive advantage that sets you apart. Trying to stand out by undercutting the price of your competition is a no win situation. If the strategy appears to work, your competition need only lower their price too. What you thought was a strategy suddenly disappears.
Make sure you are basing your marketing message on something unique like:
• Superior service
• Customer testimonials
• Years in the business
These competitive advantages are difficult, if not impossible, to copy.
What is your competitive advantage?