188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Living is Not Enough
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
Many site the destruction of the Pruitt-Igoe housing project in St. Louis as the death of modern architecture. Why did this massive project fail so miserably? There is debate, but many site the modernist approach to architecture as living machines as the cause.
These buildings were created as low cost efficient places for people to live, not homes. People are more complex than machines. Creating something that works is rarely enough. Creating something that engages folks in a human way is what captures peoples hearts and eventually their finances.
Does your product do the job or meet human needs and desires?