188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Promote Features and Benefits
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
Most marketers know they need to communicate what their product does, but not necessarily why that's a good thing. Don't expect your customers to know why your features are beneficial. For example:
Feature:
This book is filled with brief ideas
Benefit:
It's a quick way to boost you business thinking without spending a lot of time.
You may know why your product's features are beneficial, but you may need to fill in the blanks for your busy customers.
What are the benefits of your features?