The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

When you approach customers they usually have FUD on their minds:

• Fear

• Uncertainty

• Doubt

They most likely have not been to your business before and are not sure what to expect. Just say hi and put them at ease. The rest will flow from there.

How can you relieve the FUD factor for your customers?

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