188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Small, Medium or Large
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
When given the choice of small, medium or Large, most people pick medium. So why not offer just medium? Because people want to have a choice. Plus you will have some people that want to feel thrifty by choosing a small, and the high living folks that want the best at all times that choose large.
How do you position your product? Do customers have a choice of small, medium or large? If not, how could you give them this choice?