188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: User Generated Content is Gold
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
Why are Twitter and Facebook so valuable? Because people use them.
What makes these social networks valuable is that they provide a platform for users to generate and share their own content. The more people use the site and generate content, the more valuable the site becomes.
Lesson: Make your site interactive and allow your visitors to contribute their own content.
How can customers contribute to your website?