7 Keys to Marketing Genius: Get Your Hands on Nature
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
In the case of the Inside the Outdoors SWOT analysis, we discovered the distinct strength of the program is the unique hands- on science education that takes place in the various programs. After taking the organization through the SWOT analysis and recognizing this advantage, we determined a good tagline would be “Get Your Hands on Nature.” It is simple, easy to remember, and captures the essence of the program. Another positive is that this is not a typically passive tagline, but one that calls for action.