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7 Keys to Marketing Genius: Alternatives

The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn

Good advertising promotes image and awareness of the distinct competitive advantage(s) of the product to new potential customers. There is a world of difference between advertisements based on sound marketing principles and those produced for the amusement of the creators. With all the potential dangers and expense of advertising, is there a better alternative? Yes there is, read on...


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