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7 Keys to Marketing Genius: Career Counseling

The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn

What do you do about the company’s current members with a conflicting mission? They should be counseled to get on board or to seek work elsewhere. Not only do they hold back the company, they are not going to be happy working for a company whose purpose conflicts with their own. The sooner they move on, the better for both parties.


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