7 Keys to Marketing Genius: Win/Win
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
The Internet is a win/win situation in many cases. The Internet should be a key component for most modern businesses. It provides a place for prospects and customers to gain customized information about the company for less money than traditional printing and mailing costs. Customers can access information, catalogs, and forms on their own. You do not have to ship as many brochures since many people will just read the information or print it themselves. Many customers will also provide their own data entry. They prefer to go to a website and fill in their information, which saves on the cost of the company paying staff for the same task.