7 Keys to Marketing Genius: E-Mail
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
E-mail has tremendous advantages. There are not the same costs involved since you do not have to pay printing and postage fees as with direct mail. The best situation is when people are able to sign up for your e-mail list from your website. This is permission- based marketing that has been proven to work wonders.
I love the St. Louis Blues hockey team. I regularly receive e- mails from the Blues Hotwire that provides me breaking stories about the Blues. The team also informs me of jersey sales, and ticket prices. Do I mind getting this kind of advertising? No, as a fan and a customer with a strong relationship with the team, I welcome this kind of information.
Many teams and companies have used e-mail effectively in this manner. “Spammer” is the worst thing you can be labeled in the e-mail realm. “Spam” is a term coined for unwanted and unsolicited e-mail. To avoid this, always provide a way for recipients to remove themselves from the e-mail list and do not send unsolicited e-mail.