7 Keys to Marketing Genius: Got Milk? Got Sales?
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Arguably, one of the best-known advertising campaigns of all time is the series of got milk? commercials. I love these commercials; they are hysterical. But as you can probably guess, they have not to date improved milk sales. In fact, they are considered successful because milk sales stopped declining for a while. Maybe I have high standards, but I expect a campaign to improve sales, not keep them stagnant.