7 Keys to Marketing Genius: Mystery Meat
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Mystery meat navigation is what web design expert Vincent Flanders calls the fancy rollovers on websites. These are the sites that have pictures of a square, a circle, and a triangle and you have to guess where each will take you when you click or roll over them. When you put your mouse over them, they will usually give you more information. So when you point to the square, it shows text that says “contact information.” Flanders urges designers not to make viewers guess where things are. They should be clearly labeled. What if street signs were blank until you shined a special light on them? Think of the accidents that would occur.
While some of these designs are artistic, they are not appropriate for most websites that are trying to interact with customers and clearly communicate information. To learn better web design, I recommend visiting Flanders’ website: www.webpagesthatsuck.com.