7 Keys to Marketing Genius: Network and Home Marketing
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Companies such as Avon, Tupperware, and Herbalife changed the traditional channels of distribution. These organizations use what is called network or home marketing. There are no retail locations. Individuals sell the product to friends and family; then either deliver the product by hand or have it shipped. There has been tremendous growth in this area over the past decade for two reasons. First, people enjoy buying from friends and family in a relaxed atmosphere. Many of the products are sold in homes, and the sales presentations are called parties. The second reason for the rise in popularity is that individuals begin selling to supplement their income. It is becoming an increasingly popular practice for one of the parents to stay home with children, and this business model provides a way to earn income without driving to an office to work. Look for this industry to continue to grow over the next decade. If you are marketing a new product, especially one that correlates to home use, this could be the best channel to use.