7 Keys to Marketing Genius: Nissan's Confusion
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
A few years ago Nissan ran a series of ads with an old man standing in a field. The camera would fly around and then circle around his face. What did the ads mean? What were they trying to say? What advantages were they trying to promote? No one really knows, but the ads were creative. Speaking with an employee at the Nissan offices, she said she had no idea what the ads meant, nor did anyone else in her office. They were confused and did not really like the campaign. Eventually, Nissan changed the campaign, but what exactly they were trying to communicate will remain a mystery. Are you willing to spend millions of dollars to create a “cool” ad that no one understands?