7 Keys to Marketing Genius: On the Front Line
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Ask any general how battles are won and lost, and they will tell you the frontline soldier makes the difference. Even in this modern age of computers and unmanned drones on the battlefield, it is still the humans running the machines that make the difference. In marketing, the salesperson is the one on the front lines and makes the difference to marketing success.