7 Keys to Marketing Genius: Piece of the Pie
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
To approach life with the view there is plenty to go around is called the abundance mentality. This view holds that there is room in this world for everyone to prosper, and it is best to form cooperative, mutually beneficial relationships with others. Those that do not comprehend or believe in the benefits of interdependence often have a scarcity mentality. They think life is like a pie with only so much to go around. If other people are prospering, there may not be enough for them. They get upset at the success of others because they think it means there is less chance for their own success. To build lasting relationships with customers requires an abundance mentality that strives for the best situation for the customer and the brand. Customers should be viewed as lifetime partners, not short-term sources of income. There is plenty of pie for everyone to share.