7 Keys to Marketing Genius: Review, Reevaluate, and Revise
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
While the mission is the guiding force, it is still a work in process. If you have done the hard work of creating a mission statement, it will come to mind whenever making decisions. The mission should be reviewed, reevaluated and revised at least twice a year. You should evaluate how well the organization is fulfilling the mission. If it is aligned with the mission you can feel confident that you are on the right path. If not, then you will need either to refocus the energies of the organization or to revamp the mission statement to more closely fit with the true values of the organization. I wrote my personal mission statement, then reevaluated and rewrote it several times. I still review it frequently but have not revised my mission for several years. I have changed my behavior several times by reviewing my mission and realizing when I get off track.