7 Keys to Marketing Genius: The Quality Pattern
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
While individual definitions of quality differ, there is a pattern to buyer behavior. In general, whatever is the leader in a category is perceived as being of quality. In other words, whatever sells the most is usually seen as being the real thing or the name brand. Others are seen as imitations, copies, and therefore not as good as the original. Even if the products are identical in every other way, imitators are perceived as having less quality.