7 Keys to Marketing Genius: The Flasher
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Another Flanders nemesis is the use of fancy Flash presentations. Flash is a software program that is used to create many of the animations seen on websites. There are two problems with Flash. First, it usually takes a long time to load. You do not want people clicking over to a competitor because they did not want to wait for your cartoon to load. The second reason is that most of the animations are commercials for the company. If the person is already on your site and ready to buy, why do you need to show them a commercial?