7 Keys to Marketing Genius: The Four Ps - Product, Price, Place, Promotion
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Most descriptions of marketing include the four Ps, which are product, price, place and promotion. Some add a fifth P that stands for packaging (which can just as easily be covered as part of the P of the product). Others have six or seven Ps. The four-P approach provides a suitable explanation of marketing. If you want to understand marketing, you have a firm foundation if you can remember these four simple Ps and what they signify.