7 Keys to Marketing Genius: Too Personal (Copy)
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Have you ever been on a date with someone who tells you his or her whole life story, with its deepest darkest secrets and wants to hear yours before you leave the parking lot for the date? It gives you the creeps and brings up your defenses instead of lowering them.
Sometimes too much information can be a bad thing and marketers cross the line. Getting mail from a stranger that pretends to know my name and provides a laundry list of past purchases invites fear, not familiarity. Privacy is a dearly held privilege in our country and should be respected. Do not try to gain trust by using artificial marketing data. Use information to invite prospects into a relationship and earn their trust with superior products and services.