7 Keys to Marketing Genius: Viral Marketing
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Is this something you can catch from attending business meetings? Here is a strategy in a need of a name change. Viral marketing is the name for positive multipliers at an extreme level. The Internet provided a means for quickly spreading messages. When one person sends information to another on the Internet, it is called peer-to-peer communication. The use of e-mail has provided opportunities for messages to be widely broadcast peer to peer in a short amount of time.
For example, Microsoft provides free e-mail accounts but attaches a short marketing message to the bottom of every e-mail that is sent. Budweiser saw great success with their “w’sup?” commercials. They made the commercials available in a format that could be e-mailed and it was shortly sent by millions to all of their friends. Soon everyone I know was saying, “w’suuuup?” It just kept spreading and multiplying, like a virus.