The Website Guy | Custom Websites and Email Campaigns by Michael Daehn

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HOW TO: Use AI to Create Copy and Content for Your Business According to ChatGPT and Bard

I have been using some of the OpenAI tools to create content for my website. I asked two different AI programs, ChatGPT and Bard, to create a blog post for me using this prompt:

“write a blog post about using ai to write copy for your business. include these keywords: copy, copywriting, email, newsletters, website, website content, marketing”

Read the full unedited responses below.


From Bard:
How to Use AI to Write Copy for Your Business

In today's digital age, it's more important than ever for businesses to have a strong online presence. One of the best ways to achieve this is by creating high-quality content that engages and informs your target audience. However, creating high-quality content can be time-consuming and expensive. That's where AI copywriting comes in.

AI copywriting is the use of artificial intelligence to generate text that is both persuasive and engaging. AI copywriting tools can be used to create a variety of content, including email, newsletters, website copy, and marketing materials.

There are many benefits to using AI copywriting for your business. First, it can save you time and money. AI copywriting tools can generate content quickly and easily, so you can focus on other aspects of your business. Second, AI copywriting can help you create more effective content. AI copywriting tools are trained on large amounts of data, so they can generate content that is tailored to your target audience. Third, AI copywriting can help you improve your marketing results. AI copywriting tools can generate content that is more likely to be read, shared, and converted.

If you're looking for a way to improve your business's online presence, AI copywriting is a great option. AI copywriting tools can help you create high-quality content that engages and informs your target audience, saving you time and money in the process.

Here are some tips for using AI copywriting for your business:

  • Set clear goals. What do you want to achieve with your AI copywriting? Are you trying to generate leads, increase sales, or build brand awareness? Once you know your goals, you can choose the right AI copywriting tool for the job.

  • Provide clear instructions. The better you can explain what you want your AI copywriting tool to do, the better the results will be. Be sure to provide specific details about your target audience, your product or service, and your desired outcome.

  • Use the right tools. There are many different AI copywriting tools available, so it's important to choose one that is right for your needs. Some factors to consider include the cost of the tool, the features it offers, and the quality of the content it generates.

  • Review and edit the content. Even the best AI copywriting tools can make mistakes. Be sure to review and edit the content before you publish it. This will help ensure that it is free of errors and meets your expectations.

By following these tips, you can use AI copywriting to create high-quality content that will help you achieve your business goals.


From ChatGPT

(No Title Given)

In today's digital age, businesses need to stay ahead of the curve to stand out from the competition. One way to do this is through effective copywriting, which involves crafting compelling and persuasive content to capture the attention of your target audience. But with so many tasks to manage in a business, writing copy can be time-consuming and challenging, which is where AI comes in.

AI has revolutionized the way businesses operate and has made it possible to automate tasks that were previously time-consuming and laborious. One such task is copywriting. With AI, businesses can now generate copy for their emails, newsletters, website, and marketing campaigns quickly and efficiently.

Emails and newsletters are a vital part of any business's marketing strategy. They provide a direct line of communication with your customers and allow you to share important updates, offers, and promotions. With AI-powered tools, businesses can create personalized emails and newsletters that are tailored to their audience's preferences and interests.

When it comes to website content, AI can help businesses generate content that is optimized for search engines and tailored to their target audience. By analyzing user behavior and preferences, AI tools can identify the most effective keywords and phrases to include in website content, making it more likely that potential customers will find your website when searching for products or services related to your business.

Marketing campaigns are another area where AI can be particularly useful. AI-powered copywriting tools can help businesses generate compelling and persuasive copy that resonates with their target audience. By analyzing customer data and behavior, these tools can identify the most effective messaging and calls to action to include in marketing materials.

In addition to saving time and streamlining processes, using AI to write copy for your business can also lead to improved results. By leveraging AI's ability to analyze data and identify trends, businesses can create copy that is more targeted and effective, leading to higher engagement and conversion rates.

In conclusion, AI is transforming the way businesses approach copywriting. By using AI-powered tools to generate copy for their emails, newsletters, website, and marketing campaigns, businesses can save time, streamline processes, and create content that is more targeted and effective. If you're looking to improve your copywriting strategy, consider incorporating AI into your process.


You can see from this example how using these tools can save a lot of time, or even help you get the ball rolling when you are stuck on what to write. I usually edit or move around phrases, but you can see how these tools can help you create more content for your emails, website, and other marketing campaigns.