Gismoz and Gadgets has won several awards for using the "S" word in their marketing:

"The harsh words egismoz has for big box stores are being heard. egismoz recently won six Gold Addy Awards from the Ann Arbor Ad Club and a Silver Caddy Award from the Detroit Creative Directors Council for their Look What I Got campaign and with the new Big Box Stores Suck advertisements, Bond expects even more industry recognition."

I'm sure the Marketing that Sucks blog is next on the list.