Michael Daehn Selected to Speak at eMarketing Conference

I was selected to speak at the eMarketing Conference in San Francisco this April. I will be on two panels:

• Integrating your social and email programs Day 1 - 11 AM
• Accelerating results with Facebook Pages Day 1 - 4:30 PM

I've handled the email marketing and Facebook strategies for several high profile companies. Some with email subscriber lists over 500K and others with over 1.7 Million Facebook Likes. I've helped large and small companies launch many successful email and Facebook campaigns. I've learned many lessons, some the hard way, and I hope to share those with attendees.

 

If you are attending the conference, please be sure to stop by to say hi. If you can't make it, I'll try to get a video to post here on the site afterwards.

I'm Moving to California to Work for Anymeeting.com

I'm excited to announce that I have accepted the position of Online Marketing Manager with Anymeeting.com.

 

I will be working with a good friend from college, Damian Raffele. Believe me, I am not working with him because he is a friend. I have plenty of friends and I know better than to work with them. Have a beer, yes. Work, No.

 

But Damian is different. Besides having the same business training (an MBA from the same school), I think we see online marketing the same way. We also have a similiar approach to management, so I'm happy for him to be my "boss".

 

Anymeeting.com is a completely free webinar service. They have the same features as Webex and GoToMeeting (well, actually, slightly better). The difference is, it's free. Whoa, I know, that's crazy. The truth is, Anymeeting runs ads on the side of the webinar to create revenue. It's kind of like Gmail. The best product on the market, supported by Ads.

 

 

So on the personal side, here's the 411.

 

The job is in beautiful Huntington Beach, CA. I will be moving in a a couple of weeks.

We will be staying with my wife's, Silvana, parents home until we find a place of our own.

Silvana is keeping her great job at Maritz in Fenton. They will let her work remotely.

I will be heading out in the next couple of weeks to get started at the new job.

 

I'm grateful for all of the great friends and connections I have made in Saint Louis. I will miss you and my dear family. I would like to stay in touch and remain friends on Twitter, Facebook, Google+, etc.

Slides from My Word Camp STL Blogging for Brands Presentation

I gave this presentation at Word Camp Saint Louis this weekend. I'm posting the slides here as promised. If you have questions, or would be interested in seeing this presentation for your organization, let me know.

Blogging for Brands: How to Make Blogs are Core Part of Your Marketing Strategy

BOOK REVIEW: Internet Marketing for Newbies - Review by Todd Jordan (@tojosan)

Thanks to Todd Jordan (@tojosan) for his video book review of Internet Marketing for Newbies.

Seeing the Light Bulb Go On - An Educator's Delight

Cartoons have used the image of a light bulb appearing over a character's head when they get an idea. A lot of teachers, myself included, will tell you we get a real rush when we see the proverbial light bulb go on over someone's head.

 

I was always good at retail sales. I think part of the reason was that I got more excited about helping my customers learn about the product than I did in selling it to them. Sure I liked to make a sale too, but only if I felt like it was a good fit and that the customer would know how to use what I was selling.

 

In my consulting career, I have the habit of teaching my clients how to fish instead of reeling in the catch for them. I like empowering them to be successful at marketing, not just gain a few customers while I am in charge of their campaigns.

 

This has met with mixed results. A lot of clients want me to do the work and they don't know or care how I do it. Others are grateful that I am willing to share my secrets and help them be successful long term.

 

So if you are thinking of hiring me as a marketing consultant, be warned that I will try to get you to learn what I am doing so that you can be successful in the long term. 

 

Don't get me wrong, the best leaders delegate to multiply their efforts. I'm not suggesting you have to do all the daily tasks yourself. I do recommend that you have enough understanding to oversee your marketing campaigns well, including managing your marketing team and/or vendors.

 

Marketingenious, my company name, is made up of two words:

Marketing

Ingenious

 

The reason is not because I am a marketing genius, but because I will help you bring out the ingenuity inside of you.

 

Why? Because I'd love to see that light bulb go on over your head.

Winner Announced - Scan Michael Daehn and Win Contest

 

The winner is:

Danielle Cooley (@DGCooley)

 

She will receive the Michael Daehn book of her choice, signed by Michael and a coffee meeting to talk about using QR codes and other marketing tools to grow her business.

 

Didn't win? You can still read the digital versions for free.

  

Thanks to all the scanners:

@jadatwesten

@libbyrogier

@maddie_em

@dgcooley

@mikeziegler 

@jessleitch 

@twileyx 

@nickgilham 

@chelsysayshi 

@javastl 

@gbrettmiller 

@your_shirt_guy 

@pioneerstl 

@bickelt 

@AngeBird

  

Want to know more about QR Codes? Check out How To: Use QR Codes to Boost Your Marketing

  

Want to know about other contests, events Michael is attending, or to stay up on the latest marketing news? Subscribe to the Daehn's Brain newsletter:

 

Enter your email address:

HOW TO: Get Traffic to Your Website Part 11 - The Secret to SEO

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE) 

Web traffic drivers

We have discussed several ways to get traffic to your site, but here's the one thing you really need to know about SEO:

 

Have updated relevant content and a site worth visiting

 

When you accomplish this, people will want to come to your site and tell others by linking to you. If your site is well organized and looks good to human beings, the search engines will like it too.

HOW TO: Get Traffic to Your Website Part 10 - User Experience

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Have you ever been frustrated when visiting a website because you can not get the information you need? Getting people to your site is half the battle, getting them what they came for is the next step. 

 

How easy is your site to use once they get there? Is your content laid out clearly and properly labeled? Does your navigation make sense? User experience design is now a major industry in the web world. Consider getting help, but if you do it yourself or you are not sure you can’t go wrong by keeping it simple. It works for Google.

Next HOW TO: Get Traffic to Your Website Part 11 - The Secret to SEO

HOW TO: Get Traffic to Your Website Part 9 - Organize Your Website

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

If you have ever tried to find a missing document in an unorganized filing cabinet you understand the need for clearly labeling and organizing all your files. Your system also needs to be something that others can understand easily so they can find the information they are looking for. This will help the humans viewing your site and the search engines that are crawling through all of your files and indexing them.

 

On your website make sure the following information is labeled clearly:

• Domain names

• Web addresses (URL’s)

• Page titles

• Headings

• Descriptions

• Tags (categorizing or labeling posts, articles, images, etc.)

 

Though the algorithm search engines use to give your site results are proprietary, it has been shown that the more links you have and the better organized and labeled your site is the better your search results.

 

Next HOW TO: Get Traffic to Your Website Part 10 - User Experience

HOW TO: Get Traffic to Your Website Part 8 - Browser Based Traffic

(This is an excerpt from the book Internet Marketing for Newbies - read the whole book for FREE)

Don’t overlook the amount of traffic you can be getting from people typing it into their address bar. The Internet is only one tool in your marketing arsenal. You should be promoting your site offline through the appropriate tools for your situation. Print, magazines, television/radio broadcast and direct mail are all ways to drive more traffic to your website.

Postcard with web address

Next HOW TO: Get Traffic to Your Website Part 9 - Organize Your Website