Topic:
Business Thinking
Author:
Michael Daehn
Summary:
This book contains 188 tips and over 300 questions to help spur your business thinking and get your brain juices flowing.
Topic:
Marketing/Internet
Author:
Michael Daehn
Summary:
This book will teach you:
*Why the Internet is important
*How to choose the purpose of your website
*How to get traffic to your website
*How to set up your website
*How to implement your Internet marketing planand measure results
*How to keep your website on top
Review:
VIDEO review by Todd Jordan
Topic:
Marketing/Internet/Social Media
Author:
Michael Daehn
Summary:
Learn how to use the new tools of communication to market your product. Blogs, ezines, aggregators, mashups, social networks, internet video, and tagging are a few of the areas covered in this book on Internet Marketing. Marketing 2.0 goes beyond explaining new marketing tools and helps you understand the psychology behind why these tools are working. Use this book and learn to thrive in the 2.0 world, or watch your business disappear into obscurity.
Topic:
Marketing/Senior Services
Author:
Michael Daehn with Kendall Brune, Wes Sperr, Mike Graham
Summary:
This unique book provides time proven marketing strategies with analysis, commentary and application by experts in the field of senior living and care. Senior Care 2.0 is your complete guide to marketing senior care services today.
Topic:
Marketing
Author:
Michael Daehn
Summary:
Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign.
