October 29: You Are Not Your Customer

Bear in mind when you create your marketing that you are not your customer.

• Your customers don't understand all your jargon
• Your customers may be more excited about your product than you are
• Your customers may be less excited about your product than you are
• Your customers do not work for you

One thing I know for sure, you are more interested in your cool Flash intro on your website than your customers. They want to get the product or answer they need quickly, not watch a commercial. Give people quick access to the bottom line or an avenue to purchase and options to learn more or ask questions if they need help.

Do you design your marketing promotions based on what appeals to you?