Recommended:
• Identify Your Product/Service
• Primary CTA
• Brief Explanation of Product/Service
• Content Section CTA’s
• Clients – Logos
• Testimonials/Reviews
Optional
• Photo/Video Galleries
• Press Coverage
• Licenses, Platforms, Certifications – Logos
• Business Focused Profile – Some personal OK
• History
• Key Personnel
• Career Opportunities
• Location
• Map
• Phone
• Email
• Form
• Calendar of Events
• Training Sessions
• Meetings
• Speaking Engagements
• Online and Offline
• Link to Current Calendar
What Landing Pages Do You Anticipate?
Remember:
• Same Website – Build your landing pages on your main website, avoid new domains, platforms, “microsites”, better for branding, easier to manage, better for SEO
• Focus on One Offer
• Offer Value for Value
• Keep Form Brief – The more you ask for, the less people will fill out a form, get what you need to start the conversation, you can get more details later
• Examples of Your Work
• Success Stories
• Link to Current Portfolio
• Helpful Information – eBooks, Articles, Checklists, Guides, Videos, Charts
• Establishes Expertise
• Provides Value
• Gate Items – Gate higher quality items by requiring contact information like an email
Please add your hours of operation if applicable