December 20: Be Transparent

The day of the flashy, carefully worded ad are over. The Internet is about laying aside fake personas and showing who you really are. This shift in communication has changed how people interact with companies on every level. If you are still trying to look like a big company when you are not, or a friendly little guy when you are a giant you are going to lose. Be transparent, be yourself.

How can you let your personality shine through in your marketing?