June 24: Give Customers Control

When in doubt, give your customers a choice. This is particularly true in web design.

For example:

• Should you write out the copy or post a PDF? Both.
• Should videos auto play or should people hit the play button? Let visitors choose to hit the play button.
• Consume your content as book, ebook, or audiobook? Yes, the more choices the better.

Give your customers control.

What kind of choices do you give your customers?