188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Give Customers Control

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

When in doubt, give your customers a choice. This is particularly true in web design.

For example:

• Should you write out the copy or post a PDF?

Both.

• Should videos auto play or should people hit the play button?

Let visitors choose to hit the play button.

• Consume your content as book, ebook, or audiobook?

Yes, the more choices the better.

Give your customers control.

What kind of choices do you give your customers?