188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: How to Format Video for the Web
The following is an excerpt from the book:
188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing
By Michael Daehn
While there are exceptions, most people don't watch videos that are longer than 5 minutes on the web so:
• Keep your content short and be prepared to adjust your 30 and 60 minute formats
• Take advantage of audiences that will watch short videos that promote your product if it is entertaining
Long formatted programs with 30 second commercials are out, but 5 minute entertaining commercials are in. Take advantage while you can.
How do you use video on the web?
