188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Remember The “F” Reading Pattern

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

Studies have shown that people read in an F pattern when they are scanning material. If you are writing copy for a blog or website realize that most people are scanning for relevant information.

Make sure you are taking advantage of descriptive headlines, breaks in copy and headings to communicate your best information and get people's attention.

When looking for information, do you read every word on a web page?

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