The Viral Video Formula
(Cartoon from HubSpot)
So is there a secret formula to creating Viral Videos? it's hard to say. You never know what people are going to enjoy. In my observations I would say a good viral video has these traits:
- Original - is this something that people have never seen before?
- Familiar - while original gets attention, don't overlook the nostalgia factor
- Humorous - few viral videos are Shakespearian dramas
- Short - most videos are a quick view on a lunch break or on the mobile phone between classes so the shorter the better
