HOW TO: Turn Mistakes Into a Positive (Email)

Lulu.comI got this letter from Lulu, my book publisher, the other day. In short is says they made a mistake and my book did not show up in the search results immediately. I had no idea that this happened and Lulu did not need to make me aware of the error, but they did. Not only did they take responsibility, they wrote a very cool, even funny, email with an excellent tone. And they are giving me a 15% coupon to distribute to my readers.

This is the right way to do business. Thank you Lulu.

BTW if you want to use the coupon to buy a book type in BEACHREAD305 at checkout.
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15% off 188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

Email, How To, MarketingMichael Daehn