7 Keys to Marketing Genius: Check Please
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
In many cases Internet users want to find relevant information and make a purchase as quickly as possible, so why make them wait? Mystery meat navigation gives unwanted challenges to customers trying to find the information they need. Flash presentations are equivalent to going to the cash register at Target and they say, “Wait. Before you buy anything from us, watch our commercial about why you should shop at Target.” Faster computers may make the slow loading of web pages with Flash obsolete, but you should always allow your customers to make purchases as fast as possible by giving them quick access to the checkout.