7 Keys to Marketing Genius: Brand Colors and Style
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
The use of proper colors is sometimes overlooked. Certain colors evoke certain emotions. Pink is probably not a good uniform color for police officers. Careful consideration should be made about what colors appropriately express the image you are trying to convey. I suggest getting assistance from a professional artist who understands the use of color and style when creating an image for the organization.