7 Keys to Marketing Genius: Confidentially
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Unless your company is in the business of selling information, do not sell or share your information with other entities. If you want to destroy a relationship in a hurry, give your prospect’s name to others. This is tantamount to adultery in the customer-to-company relationship. Promise confidentiality and keep your word. If you do intend to share the information, be sure you have the permission of the customer first.
