7 Keys to Marketing Genius: Feedback Cards
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
For physical locations you should provide cards for your customers to be able to communicate with you. Allow them to leave the card with a salesperson or to mail it in to the company at their leisure. Make sure you put a stamp on the card to encourage their sending it back. To avoid postage expenses, provide a web address where customers can leave feedback. A contact/feedback section should also be a part of any web-based business.
