7 Keys to Marketing Genius: Five Factors for Personal Selling Success
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
First, let salespeople try the product. If your product is as good as you think, they will become advocates for the product (Key 5). Second, train them in the product. Knowledgeable salespeople are confident and will help establish a positive relationship with customers (Key 5). They are less likely to make mistakes and tend to be more satisfied with their job. Third, provide a pleasant environment. The best people look for and stay in good working environments. Fourth, pay salespeople well. Proper financial compensation is another way to keep and attract quality people. Last but not least, get feedback from your salespeople (Key 6). They will feel valued and you will cull priceless information.