7 Keys to Marketing Genius: Individual Missions
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Everyone has a purpose for his or her life that he or she pursues. Some people work for money while others want to contribute something meaningful to society. Sometimes their mission is conscious, but often it is not. Regardless of their awareness level, if the mission of individual members and the mission of the company do not align, there will be major problems. You will see the same results as putting a wheel on a car that only drives sideways; the car will not function properly. For this reason, members must have an alignment of their personal missions with that of the company.
Figure 2.5: Alignment of the Company’s Mission with Personal Mission
This is where hiring practices become important. First, the organization must be able to articulate its mission. Next, interview questions must be asked to determine whether a prospective employee would add momentum to accomplishing the mission or be a driving force in a different direction.