7 Keys to Marketing Genius: What in the world is JAAIDK?
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
What in the world is JAAIDK? It’s just another acronym I don’t know. I am amazed at how start-up companies that are establishing their identity try to use acronyms. They reason that many of the most successful companies use acronyms. What they don’t consider is the millions or billions of dollars spent by those companies to establish an identity before they were known by their initials. Most organizations are not in a position to spend that kind of money to get their names recognized.
I recently purchased a game called ACRONYMITY. It is a trivia game with over 5,000 acronyms as questions. You are given the letters and have to come up with what they represent. A category and hint are also given because many acronyms stand for more than one thing. (For example, in marketing the term CRM stands for both customer relationship management and cause-related marketing.) Trying to communicate with acronyms can be very confusing, especially for customers. Do yourself a favor and use a name people can remember.